Welcome to the Love Activist Luminaries podcast!
In this episode, feminist business coach Becky Mollenkamp (she/they) shares how they made a radical shift in their marketing approach, moving from a traditional email marketing platform to Substack, and the profound impact this decision has had on their entire business (not just marketing) and their sense of freedom.
Through candid insights, Becky explores the importance of listening to the body’s signals, confronting capitalist conditioning, and aligning business practices with personal values (in her case, liberation, compassion, and curiosity).
If you’re seeking to feel good as you grow your values-aligned business, but sense it’s time to let go of some “best practices” in order to flourish, this episode is for you!
Learn why Becky decided to stop using a popular email marketing tool even though the choice went against the advice of so many big names in online business.
Hear about the nearly 2 year journey that ultimately led to the decision, and how Becky listened to signals from her body and realized she needed to take her own best advice.
Discover the unexpected ways shifting to Substack created liberation through its community centered platform, which ultimately led to greater fulfillment and a new revenue stream.
Questions to Ponder:
How does your body react when you think about activities or tools you’re using in your business today? Are there hidden messages you’ve been ignoring?
What “best practices” in your business might be holding you back from freedom, joy, and even increased revenue?
How could you reframe your approach to marketing to make it feel more aligned with your values and less like a chore?
What did this episode surface for you?
Share your insights, a-has, or questions by commenting here in Substack, or reach out to me privately.
Your voice is invaluable as I continue to explore embodied love activism and social change as catalysts for caring economies that benefit all.
Connect with Becky:
Visit Feminist Founders here on Substack
Go to Becky’s website to learn more
Find her on the socials @BeckyMollenkamp
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